Political and legal factors in marketing. PESTLE Analysis: Legal Factors Affecting Business 2019-01-02

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Legal & Cultural Issues of Marketing in a Foreign Country

political and legal factors in marketing

On the other hand, governments may influence trade to reward a country for political support on global matters. Another important factor are demographics; examples include the age and gender. Normally, it provides information that helps small businesses to bid with minimal risk, thereby managing the legal factors in the business. This recall was the result of kids being injured. The marketing mix is defined as a mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand.

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Political Factors Affecting Business

political and legal factors in marketing

This is especially true for the companies which operate internationally. Legal Factors Affecting Business Environment Organizational Law The organizational law is the first type of business law that we will talk about here. In practice, countries use a combination of one or more of these systems and often adapt them to suit the local values and culture. Nike is a globally recognized athletic apparel, footwear, sports accessories and equipment. Pressure groups tend to change government policies. Many are permitted to engage in sale-buyback or leaseback of an asset.

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How Legal Factors affect Business Environment

political and legal factors in marketing

Political factors can impact businesses in various ways. Technological factors refer to the rate of new inventions and development, changes in information and mobile technology, changes in internet and e-commerce or even mobile commerce, and government spending on research. Currency exchange stability and internationally competitive tax arrangements were also maintained. Register or the State Administrative Agency website. Government interventions like shifts in interest rate can have an effect on the demand patterns of company. China has successfully combined state intervention with private investment to develop a robust, market-driven economy—all within a communist form of government. At one end of the political ideology extremes is anarchism, which contends that individuals should control political activities and public government is both unnecessary and unwanted.

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The External Marketing Environment

political and legal factors in marketing

. Political risk represents changes in politics that negatively impact global business. In common law systems, judges interpret the law and judicial rulings can set precedent. In this article the investigator is going to considerer the best Internet marketing ways for the success of business. Examples of legislation that force a business to act in a certain manner are health and safety laws and the federal minimum wage. This includes the location of your business, shop front, distributors, logistics and the potential use of the internet to sell products directly to consumers.

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What Political and Legal Forces Impact Industries?

political and legal factors in marketing

This is why maintaining a strategy which can deal with such situations is very important. Most countries actually have a combination of these systems, creating hybrid legal systems. In addition to this, political factors not only have a direct impact but, it also impacts other factors as well which can have a significant effect on the business and its operating environment. Investors have always looked forward for investing in Apple due to its strong revenue and high return on investment. So, if it happened that the United States did not have the immigrants willing to work these jobs, businesses would be limited to two options; close their business or raise wages. Therefore, companies interested in going global have fewer problems with barrier to entry and can rely on consumer demand to determine product viability. Declining population growth, rising costs, and shortages of resources have heightened domestic competition.


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What is a PEST Analysis?

political and legal factors in marketing

The study of political systems is extensive and complex. Eventually, such a situation will lead to looting, riots and general disorder within the environment. Though Apple is a leading company in the industry, this analysis depicts the advancements and progress that needs focus to maintain its leadership and credibility, and also to formulate strategies accordingly. These factors may be current and impending legislation, political stability and changes, freedom of speech, protection and discrimination laws are factors affecting business operation and activities How Political Factors Affecting Business Environment Political factors can impact a business by making the more or less friendly for that business. Oppositely, countries with minimal product safety regulations may actually attract companies interested in going global. For example, the Chinese government owns almost all the major banks, the three largest oil companies, the three telecommunications carriers, and almost all of the media. Hispanics are the fastest growing segment of the population, followed by African Americans.


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The Political Legal Environment

political and legal factors in marketing

Sharia has clear guidelines for aspects of life. Taxes and duties are other critical areas that may be levied and that affect the business. Governments intervene in trade for a combination of political, economic, social, and cultural reasons. Marketing managers must be aware of the laws in order to successfully and legally execute the marketing mix. The rule of law has an influence on the political stability because it is an indicator for how well the executive does its job. Each state has different laws for companies to follow. About the Author Robert Morello has an extensive travel, marketing and business background.


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Political Factors Affect Business Environment

political and legal factors in marketing

I will also go over which factors are having the most significant impact on the business and how the businesses are trying to adapt and change in order to try and negate the impact of these factors and how they may capitalize on some. When developing a product you should consider quality, design, features, packaging, customer service and any subsequent after-sales service. It may seem evident that businesses would prefer to operate in open, democratic countries; however, it can be difficult to determine which countries fit the democratic criteria. Intellectual property refers to inventions, artistic works, designs, or symbols. Product Tesla is a new company. The Chinese model of an authoritarian government and a market-oriented economy has, at times, tilted favor toward companies, usually Chinese, who understand how to navigate the nuances of this new system. The Consumer Product Safety Commission, the Federal Trade Commission, and the Food and Drug Administration are the three federal agencies most involved in regulating marketing activities.

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PESTLE Analysis: Legal Factors Affecting Business

political and legal factors in marketing

The difference between the sale and buyback price functions as the interest. Hence, the marketing executives needs a good working knowledge of the major laws affecting business and have to adapt themselves to changing legal and political decisions. Marketers are also faced with increasingly experienced consumers among the younger generations such as tweens and teens. The park needs to make sure that they are not troubling anyone with its noise levels. A company is sometimes subjected to high taxes on the products it is attempting to sell.

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The External Marketing Environment

political and legal factors in marketing

This also has a special area that is involved directly with factors affecting business, for example, government contracts, which is also known as government procurement laws. Discussing the political area, to reduce the operating cost, it has outsourced to various countries. Instead, marketing should be reworked from the ground up in a way that caters directly to the local population, using local terms and demonstrating a good knowledge of the culture. Your government might increase taxes for some companies and lower it for others. Many political factors have an influence on the business community, ranging from the philosophy of the governing party to political responses to economic trends.

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